Chevrolet

Chevrolet, or Chevy for short, is a brand of automobile, now a division of General Motors. It is one of the most popular GM marques. For 2005, Chevrolet outsold its main domestic rival, Ford, for the first time in 19 years, making it once again the top-selling marque in the United States.

History

Chevrolet was co-founded by Louis Chevrolet and William C. Durant. Louis Chevrolet was a racecar driver, born on December 25, 1878, in La Chaux de Fonds, Switzerland. William Durant, founder of General Motors, had been forced out of GM in 1910 and wanted to use Louis Chevrolet's designs to rebuild his own reputation as a force in the automobile industry.

On November 3, 1911, Chevrolet entered the automobile market to compete with the Ford Model T. A year later, the "Classic Six" was introduced. The Classic Six was a 5-passenger touring sedan equipped with a 299 in3 (4.9L), 6-cylinder engine capable of taking the car to a top speed of 15 miles per hour (25 km/h.)

Chevrolet first used its "bowtie" logo in 1913.

In 1916, Chevrolet was profitable enough to allow Durant to buy a majority of shares in GM. After the deal was complete in 1917, Durant was president of General Motors, and Chevrolet was merged into GM, becoming a separate division.

Famous Chevy models include the large and luxurious Impala (1958) and the short-lived mid/rear-engined Corvair (1960.) Chevrolet had a great influence on the American automobile market during the 1950s and 1960s. In 1963, one out of every ten cars sold in the United States was a Chevrolet. 1

Chevrolet outside North America

In markets outside North America, the Chevrolet brand name has been used on other GM models.

Latin America

Historically, many Latin American-market vehicles from GM were modified derivatives of older models from GM's North American and European operations. The current S10 and Blazer exemplify this strategy. However, more modern vehicles are now being marketed as market conditions change and competition increases.