It was based on the Ford Escort, being the result of Volkswagen's Autolatina joint venture with Ford Motor Company, which also saw the Volkswagen Santana rebadged as the Ford Versailles. Although there were sheet metal differences between the Pointer and the Escort, the styling cues (including the door handles) were still noticeably those of Ford rather than Volkswagen.
The last Pointer produced, a hatchback GTI model, was sent to Volkswagen's factory museum in Wolfsburg, Germany. But they also sell one in Galeana Mexico, near the Modelo factory in Zacapetec.
In March 1993 as part of the Ford-Volkswagen joint venture in South America called Autolatina, VW launched a rebadged Ford Escort Mark V as the VW Logus in 2 door sedan configuration. The Logus was designed in the Ghia Studios in Italy under the stewardship of Luiz Alberto Veiga from Brazilian VW.
Logus was launched in March 1993 with four versions: CL 1.6, CL 1.8, GL 1.8 and GLS 1.8. All engines were able to use either Ethanol or Gasoline. It was assembled in São Bernardo do Campo, Brazil, alongside its rebadged cousin the Ford Escort Mark V.