The Auris was released on February 1 2007 in the UK and the Turkey plant. It replaces the Toyota Corolla hatchback. With a fresh design and upmarket features including an MP3/WMA player, Toyota aims to position the Auris at the higher end of the lower-medium segment to lure buyers from competing cars, such as Volkswagen Golf and the Alfa Romeo 147. Trim levels are T2, T3, and T Spirit. The higher end T180 model went on sale in the UK during April 2007.
The European edition features the following engines:
- 4ZZ-FE — 1.33 VVT-i with 6 speed manual transmission & stop start technology.
- 1ZR-FE — 1.6 Dual VVT-i with 5 speed manual or MultiMode transmission.
- 1ND-TV — 1.4 D-4D with 5 speed manual or MultiMode transmission.
- 1AD-FTV — 2.0 D-4D with 6 speed manual transmission.
- 2AD-FHV — 2.2 D-4D with 6 speed manual transmission.
MultiMode transmission is an automated clutch system.
On 26 February 2007, Toyota announced an investment of GBP100million in its Deeside engine factory to build a petrol engine for the Auris.