2011 Land Rover Discovery Pictures
The Discovery is powered by a 16-valve V-8 with 188 hp and a 4-speed automatic transmission. It's 4 wheel drive and newly redesigned. ABS is standard.
2011 Land Rover Discovery specs: mpg, towing capacity, size, photos
The Discovery is a four wheel drive on-road and off-road vehicle from the British car maker Land Rover. There have been three generations of the vehicle, which is less expensive than the company's top Range Rover model. The Discovery was introduced in the late 1980s and is the most popular model from Land Rover. It is less utilitarian than the Defender, but it is very competent off road. The current Discovery Series III is marketed in North America as the LR3.
The Discovery was introduced into the United Kingdom in 1989. The company code-named the vehicle "Project Jay", and came close to calling it either "Highlander" or "Prairie Rover" until the decision was made to improve the overall branding strategy, eventually leading to the Land Rover name becoming detached from any specific model (at the launch of the "Defender" name.) The new model was based on the chassis and drivetrain of the more upmarket Range Rover, but with a lower price aimed at a larger market segment and intended to compete with Japanese offerings.
The Discovery was initially available in a three door version, partly to avoid eating into the market of the more expensive Range Rover. The five door became available the following year. Both were fitted with five seats, and an option was made available to have two further seats fitted in the "boot" area at the back of the car. In a move almost unique at the time, Land Rover employed an external consultancy, Conran Design Group in London, to design the interior. The brief was to ignore current car interior design and position the vehicle as a 'lifestyle accessory', a new concept in the late 80's which was enormously influential in automotive design in the years to follow. Discovery's Mk 1 interior incorporated a number of original features, though as with all design projects, many ideas shown on the original interior mock-ups constructed inside a Range Rover bodyshell at Conran's workshops were left on the shelf, such as a custom sunglasses holder built into the centre of the steering wheel (these were pre-airbag days). Despite this the design was unveiled to critical acclaim, and won a British Design Award in 1989.
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