Ford India unveils the all new Fiesta 1.4 L ZXi Duratec

Ford India unveils the all new Fiesta 1.4 L ZXi Duratec

Guess who's about to liven up the automotive party? Ford India that's who with the addition of a new feature-laden model to its award-winning Fiesta line-up.

The new 1.4-litre petrol ZXi version is the latest addition to a new six-model line-up, including three petrol and three diesel variants.

Scott McCormack, vice president, Marketing, Sales and Service, Ford India said the new 1.4-litre petrol ZXi, ideal for city driving has been introduced in direct response to customer feedback.

"The Fiesta has gone from strength to strength since its launch in November 2005. The new 1.4-litre petrol ZXi will complement the Fiesta range with value added features. With increased levels of comfort, best in class powertrains, stylish design and unmatched mileage, the Fiesta line-up is set to further strengthen its position as the class leader McCormack said.

Aggressively priced at just Rs. 661,520 (ex showroom Mumbai), the new 1.4-litre petrol Fiesta ZXi is set to strengthen Ford's position in the growing mid-size automotive segment.

The new ZXi series boasts additional attractive features including electric outer rear view mirrors, programmable keyless entry and driver seat height adjust mechanism .

In the new Ford Fiesta series, the Fiesta Duratec (petrol) family will now constitute a 1.4 EXi, a 1.6 SXi and the all new 1.4 ZXi. The new Fiesta Duratorq (diesel) range will include a 1.4 EXi, a 1.4 ZXi and a 1.4 SXi.

The Fiesta ZXi series also offers customers the following features as standard fitment:

The new SXi series will offer customers ABS (Anti-Lock Braking System) making the Ford Fiesta the only car in the premium mid-size segment to have ABS as standard fitment.

Alloy wheels are optional in the SXi series, allowing customers to choose from a wide range of stylish alloy wheels from Ford genuine accessories. In addition to these value added features, the SXi series also includes the following as standard fitment:

The entry level Fiesta EXi series (petrol and diesel) comes complete with a host of standard features including tilt adjustable steering column, distance to empty trip computer, tachometer, door ajar indicator, central locking and two-tone interiors.

The Ford Fiesta made its world debut in India in November 2005. Since then, it has been a very popular choice with the Indian customer.

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About Ford India

Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles made at its modern integrated manufacturing facility, at Maraimalai Nagar, near Chennai. With over 1900 employees, the company's models include the Ikon, Fusion, Endeavour and the Fiesta. Ford India is in its eleventh year of operations in the country.

Ford India recently introduced the innovative Total Maintenance Plan for its high volume models. For the Fiesta Diesel, the TMP plan offers total maintenance at a price as low as Re. 0.52 per km. The plan covers even wear and tear items, in addition to electrical and mechanical items in a car. This plan insulates the customer from spare parts price revisions in the future and increases the resale value of the car.

*Ford Fiesta entered the Limca Book of Records for recording the longest distance ever traveled on a single tank of Diesel and Petrol in a first-of-its kind Max Mileage Marathon held on 29th and 30th July 2006. The Marathon was held at the 4.226 km high-speed track at the National Centre for Automotive Testing in Ahmednagar.

** The Ford Fiesta 1.4 Duratorq TDCi Diesel emerged as the Most Fuel Efficient Car in the Bosch Motoring Mileage Run 2007, a mileage rally organized by Business Standard Motoring. The Fiesta returned an impressive average of over 25.63 km/litre in real road conditions on a route that started from Panvel and ended at Chiplun on the outskirts of Mumbai. The Fiesta diesel also emerged the winner in the Above 1200cc to 2000cc Diesel category.

For more information, visit www.india.ford.com

Contact:

Deeptie Sethi

91-0-925403000

sdeeptie@ford.com

Chandan Sawant

91 -22 -24450991-6

chandan.sawant@cmcgindia.com

Source: [url=http://www.indiaprwire.com/pressrelease/auto/200702272051.htm]India PRwire (Press Release)[/url]