New CEO revives the car that once saved Ford

Ford Brings Back Taurus and Sable Nameplate

Long before Mulally was hired in September, the struggling company had decided to stop making what once was the most popular car in the US, a decision that had him perplexed. ???‚¬?“How can it go away????‚¬ he remembered asking. ???‚¬?“It's the best-selling car in America.???‚¬ On Wednesday, at Mulally's insistence, the automaker officially announced at the Chicago Auto Show that it was reviving the Taurus name. It will place the storied moniker on the 2008 version of the Five Hundred sedan.
In addition, an upgraded version of the Freestyle crossover vehicle will be re-badged as the Taurus X, and the Mercury Montego, the Five Hundred's cousin, will be renamed the Sable in the coming model year. The Sable was the Taurus' nearly identical cousin, with 2 million sold under the Mercury name.
???‚¬?“The Taurus, of course, has been an icon for Ford and its customers,???‚¬ Mulally told the AP. ???‚¬?“The customers want it back. They didn't want it to go away.???‚¬
The Five Hundred, which Mulally used for a time as his personal car, should have been named the Taurus all along rather than starting with a new name, he said.

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