Mitsubishi has announced pricing for its all-new 2008 Lancer compact sedan. The rally-inspired Mitsubishi Lancer delivers driven-to-thrill dynamics, "class-up" value, advanced safety and cutting-edge user-technology in an aggressively styled package. The 2008 Lancer will start at a manufacturer's suggested retail price (MSRP) of $13,990 for the value-minded DE model. The well-equipped Mitsubishi Lancer ES will start at $15,990 and the sporty GTS, with available class-leading technology, starts at $17,490.

All Mitsubishi Lancer models are front-wheel drive and powered exclusively by a new all-aluminum MIVEC 4-cylinder engine teamed to a five-speed manual transmission, achieving 152-hp (Federal emissions). A Partial Zero Emissions Vehicle (P-ZEV) engine achieves 143-hp. Each of the three trim lines offered for the 2008 Mitsubishi Lancer -- the value-minded DE, the well equipped ES and the sporty GTS -- is available with continuously variable transmission (CVT). The DE with CVT is $14,890. The ES with CVT is $16,890. The GTS with CVT features a 6-step Sportronic(R) mode using segment-first magnesium-alloy steering wheel paddle shifters and is priced at $18,490. Destination and handling charges for the 2008 Lancer are $625.

Rally-Inspired Lancer Comes Generously Equipped

The Mitsubishi Lancer offers a distinctive wedge-like profile and crisp taut lines. The Mitsubishi Lancer DE has 16-inch wheels with full cover, roomy seating for five and the segments' first driver's knee air bag. Other features are power windows and side view mirrors; anti-theft engine immobilizer; auto-off headlamps with daytime running lights; and an AM/FM/CD audio system with MP3 playback capability and four speakers. Air conditioning, anti-lock brakes (ABS) and power door locks can be added to the Lancer DE with CVT for an additional $1,100.

Excellent Value at Every Level

The Mitsubishi Lancer ES projects a refined appearance with 5-spoke 16-in. alloy wheels, color-keyed door handles and mirrors and a chrome grille surround. Air conditioning, split folding rear seats, center console box with armrest, map lamps, floor mats, power locks and anti-theft alarm system are just a few of the features offered on the well-equipped ES. GTS has even more aggressive styling, with 10-spoke 18-in. alloy wheels, front and side air dams, fog lights, a rear spoiler and a chrome tailpipe tip. The GTS features exclusive sport-tuned suspension, 215/45R18 tires, plus the same disc brakes as the larger, heavier Outlander SUV. Sportronic magnesium shift paddles (steering wheel mounted), automatic climate control, sport bucket front seats, leather-wrapped steering wheel, Bluetooth(R) hands-free cellular phone interface, and 6-speaker audio add to the appeal of the top of the line GTS.

Premium Technology Options with Value Pricing

The Sun driver's side knee air bag, front seat-mounted side-impact air bags and side curtain air bags (front and rear); and a tire pressure monitoring system. ES and GTS models have an anti-lock braking system (ABS) with electronic brake-force distribution (EBD).

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