Saving up to 30% on running costs by switching an entire 45-strong sales car fleet to Toyota Prius - thats the latest bright idea from the Premiere Polish Co Ltd. Trading as Premiere Products, the 84-year-old company prides itself on its all-round environmental responsibility. It manufactures and distributes chemicals and machines for commercial and industrial cleaning and maintenance, employing 225 staff at its 7-acre manufacturing, distribution and head office site in Cheltenham.

Until the start of February, Premiere Products had managed a user-chooser car fleet consisting of up to 15 models from eight different manufacturers, benchmarked according to leasing charges. Now the first three silver Toyota Prius petrol-electric cars have been delivered for use by its team of sales personnel, who operate nationwide and also into Europe. Eventually it is hoped that the entire fleet could be switched to hybrid vehicles. We took the first step when we decided to make the fleet all-diesel about three years ago, said Premiere Products Assistant Managing Director Andrew Marquand. This time round we decided to specify an environmentally-friendly hybrid car, and because of its loadspace the Toyota Prius was the only one fit for our purpose.

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