Also at the fair, Toyota has partnered with the Nebraska Lottery to give away a Toyota Tundra truck in the Roads to Riches second chance contest being held on September 2nd at 1:30 p.m. The contest is the culminating point of the Truck$ & Buck$ game held by the lottery over the past three months during which time three other Tundra Trucks have been given away.

"The Truck$ & Buck$ giveaway has been an overwhelming success and the second chance contest is going to be a great event," said Brian Rockey, Marketing & Communications Administrator for the Nebraska Lottery. "This is our third straight working year with Toyota, and we have enjoyed this great partnership."

The Tundra Prove It! tour debuted in January at Tracy Byrd's Hunting & Fishing Expo in Knoxville, Tenn., and is traveling throughout the country visiting approximately 350 markets through 2007. This tour is giving attendees the opportunity to put Toyota's all-new Tundra through a number of real-world, interactive challenges, letting the truck prove that its capabilities, such as acceleration, payload capacity, towing capacity and braking, are all top-of-the-line. Driving courses that feature several real- life situations for the drivers to test out the Tundra include:

-- An "Acceleration Zone" to demonstrate the speed of the 5.7-liter v8

engine and six-speed automatic transmission

-- A "Braking Zone" to demonstrate one of the best braking systems in its

class, with and without load

-- "Monster Mountain" where consumers will have the opportunity to test

Tundra's Hill-start and Downhill Assist Controls

-- "Frame Twister" where guests are able to test Tundra's new frame that

is optimized for vigorous work duty, impact safety and ride quality

-- A demonstration of the Tundra's automatic limited slip differential

"Tundra Prove It! is something unique for Toyota," said Brian Smith, Toyota Motor Sales, U.S.A., corporate manager, truck operations. "This program doesn't just put consumers behind the wheel, it lets them test the truck in the way they will really use it -- towing, payload capacity, braking -- you name it, you can test the Tundra's abilities on this tour."

Toyota has partnered with some of the best-known brands in the industry to roll out the new Tundra. Bass Pro Shops, 84 Lumber and Tractor Supply Company have all joined forces with Toyota on Tundra Prove It! to reach the true audience for the all-new Tundra, "True Truckers." The 150-stop tour will visit a variety of locations and events across the country, including Daytona Speed Week, AMA Supercross events, Tractor Supply Company stores, Bass Pro Shops locations, and the Star of Texas Rodeo in Austin to name just a few.

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