Toyota to launch a cheaper variant of Prius Hybrid Car

Japanese automaker Toyota has said that they are going to launch a new standard version of its Prius gas-electric hybrid for the 2008 model year.

This model would cost $20,950, not including destination charges. This is incidentally $1,225 cheaper compared to the lowest-cost 2007 model.

Customers would be able to choose from a list of equipments to get installed on this version which are standard on the existing variants.

Bill Kwong, a spokesman for Toyota Motor Sales USA said in a statement on the need to launch this cheaper Prius: Were just trying to make it available for everybody.??

Market analysts have approved this move by Toyota and have said that this is not exactly a move by the company to boost the sales of the car as it is already hugely popular in the market.

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Source: [url=http://news.techwhack.com/6229/prius-hybrid-car/]TechWhack[/url]