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Old 05-22-2007, 01:00 PM
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Arrow Landmark ??8000-a-second Ford Mondeo advert drives onto screens

A starling new TV advert costing ??8,000-a-second to air is hoping to create a Super Bowl moment during Wednesday's Champions League final half-time break.

While Liverpool and AC Milan take a breather, a 90-second Ford advert featuring cars floating above London landmarks will be seen in 21 countries by up to 80million viewers.

By comparison, US advertisers pay ??43,000 per second for a slot during the half-time break at the Super Bowl, the climax of the American football season.

Source: [url=http://www.thisislondon.co.uk/news/article-23397489-details/Landmark%20%C3%BD%C3%BD8,000-a-second%20Ford%20Mondeo%20advert%20drives%20onto%20 screens/article.do]This is London[/url]
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