Nissan cars, all modelsNissan Motor Co., Ltd. is a Japanese automobile maker. From 1932 to 1983, they also used the trademark Datsun. Their head offices are in the Ginza area of Chuo-ku, Tokyo, Japan. Nissan plans to move their headquarters to Yokohama, Kanagawa by 2010; the headquarters will start construction in 2007.
Nissan used to be Japan's second-largest car company, after Toyota, but it has dropped to third in size after Honda. Due to financial problems throughout the 1990s (to the point where most believe an American company in a similarly bad financial state would have ceased trading), the French company Renault took a large shareholding in the company and installed Carlos Ghosn as president, the first non-Japanese person to run a Japanese car company (Mazda was run by an American, Mark Fields—now run by Briton Lewis Booth — and Mitsubishi was run by a German, Rolf Eckrodt). Under Ghosn's "Nissan Revival Plan" (NRP), Nissan has rebounded in what many leading economists consider to be one of the most spectacular corporate turnarounds in history, catapulting Nissan to record profits and a dramatic revitalization of both its Nissan and Infiniti model line-ups. In 2001, the company initialed Nissan 180, capitalizing on the success of the NRP. Ghosn has since been idolized as a national hero in Japan as a symbol of the strength of the currently ailing Japanese economy, with Ghosn and the Nissan revival story prominently featured in Japanese manga and popular culture. His achievements in revitalizing the Japanese company have been noted by Emperor Akihito, who awarded him the Japan Medal with Blue Ribbon in 2004.
Nissan is also noted for being one of the world's leading manufacturers of automobile engines, with its VQ 3.5 L V6 engine appearing on "Ward's 10 Best Engines" for 11 straight years - every year since the award's inception.
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