For the article about the bicycle manufacturer, see Cycles Peugeot.
Peugeot is a major French car brand, part of PSA Peugeot Citroën. Its parent company PSA Peugeot Citroën is the second largest carmaker in Europe, behind Volkswagen. Peugeot's roots go back to pepper, salt and coffee mill manufacturing in 1842 and later bicycle manufacturing at the end of the 19th century. Its world headquarters are in Paris, Avenue de la Grande Armée, close to Porte Maillot and the Concorde Lafayette Hotel but the Peugeot company and family is originally from Sochaux, France. Peugeot retains a large manufacturing plant in Sochaux which is also home to the Peugeot Museum. The company also sponsors the Sochaux football club, founded in 1928 by a member of the Peugeot family: the club' s arms contain a lion logo similar to Peugeot's.
The common French pronunciation of "Peugeot" is IPA:[pøːʒo]. In Spain, it is "peyot" (less often, "peuyot"). In the UK (where the cars are occasionally nicknamed 'pugs'), it is usually pronounced /ˈpɜːʒoʊ/ "PERzho" (as per company advertising), although the most common pronunciation in Scotland is "Pyoozhoh", whilst Americans pronounce it /puːˈʒoʊ/ "pooZHO" or /ˈpjuːʒoʊ/ "PYOOzho". In Malta, some people pronounce "Peugeot" as "poo goo". In those parts of North Africa colonised by France—Algeria, Tunisia and Morocco—"Peugeot" is often pronounced in the same as "bijou" ("jewel"), both because of the sometimes indistinguishable quality of vowels in Arabic when translated into French, and through affection.