Ford Festiva
The Ford Festiva was a subcompact car sold by the Ford Motor Company in North America, Asia (including Japan) and Australasia, originally built by Mazda in Japan. The Festiva was sold in North America from the 1988 to the 1993 model years. It was also sold in Europe and some other markets as the Mazda 121 until 1991. After 1992 production moved to Kia in South Korea, and it was also sold as the Kia Pride in some regions. It replaced the Ford Fiesta in North America.
A Turbo version of the Festiva is a cult favourite in Japan to the present day.
In 1994, the Festiva was replaced by a marginally larger model in some markets, based on the Kia Avella. It was known in North America as the Ford Aspire, though the Festiva name continued elsewhere. In markets where it was known as the Mazda 121, it was replaced by a rebadged Autozam Revue.
Following Ford's divestment from Kia, the model was discontinued in 1999. This caused considerable problems for Ford Australia, as it did not have a model to compete in the growing small car market, until the launch of the current Fiesta, sourced from Europe.