1988 Ford Thunderbird

The car entered production for the 1955 model year as a two-seater sporty car but unlike the Chevrolet Corvette, was never sold as a full-blown sports car. Ford named a new market segment by calling the Thunderbird a personal luxury car. In 1958, the Thunderbird gained a second row of seats. Succeeding generations became larger until the line was downsized in 1977, again in 1980, and once again in 1983. Sales were good until the 1990s, when large 2-door coupes became unpopular; production ceased after 1997. In 2002, a revived 2-seat model was launched, which was available through the end of the 2005 model year.

A smaller two-seater sports roadster was created at the behest of Henry Ford II in 1953 called the Vega. The completed one-off generated interest at the time, but had meager power, European looks, and a correspondingly high cost, so it never proceeded to production. The Thunderbird was similar in concept, but would be more American in style, more luxurious, and less sport-oriented.