Ford Cougar

The Ford Cougar was Ford's attempt to introduce a European sports coupe in the same vein as the famous Capri. The car was named after its famous American muscle car ancestor, the Mercury Cougar. Just as the Capri was based on the Cortina, the Cougar was based on the mid-sized car available at the time, the Mondeo. It premiered in December 1998, but unlike its famous forebears, its sales were never that brisk. It was sold and built in the United States, where it was placed under the Mercury brand name.

The Cougar came equipped with the 2.0 L Zetec and 2.5 L Duratec engines with two specification levels, broadly equivalent to a Mondeo Ghia (standard) and Ghia X (simply X).

When the Mk 1 Mondeo was replaced by the New Mondeo, the Cougar was dropped in Europe. Reasons for the lack of sales is not clear, as the Mondeo was considered to be a great drivers' car and the Cougar followed suit. The lack of a prestige badge was probably the biggest problem. The success of the BMW 3-Series coupe proved there was a market for this kind of car.

The same vehicle was sold as the Mercury Cougar in the North American market beginning in 1999, where it was considered a compact car. It was advertised as being the first example of a new school of Ford design called "New Edge," which apparently meant a combination of the rounded, aerodynamic look of previous Fords with a few sharply defined body creases here and there. This small Cougar was not a success and was discontinued in 2001, the final production run being made for 2002 1/2.

Ford currently has no plans for a new Cougar based on the current Mondeo.