1991 Lancia Dedra

1991 Lancia Dedra
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More photos of Lancia Dedra

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1991 Lancia Dedra specs

The Lancia Dedra is a compact executive car produced by the Italian automaker Lancia from 1989 to 2000. It was initially designed to support, and later to replace, the Prisma that, six years after its launch, was having difficulties to keep in pace with its latest opponents. It can be considered as the saloon version of the second generation Delta, that was launched four years later, in 1993.

The task of the Dedra was demanding: it must gather the legacy of Prisma, which relaunched the Lancia brand in the field of compact executive cars, and expand its market share if possible. Larger than its predecessor, the Dedra was presented as the second flagship car of Lancia, as a car that could satisfy those looking for an elegant medium sized sedan but did not want to buy an executive car, as the Thema.

The design, by Ercole Spada of the I.DE.A Institute, produced an excellent drag coefficient of only 0.29. The core of the product was prestige, exclusivity, personality and comfort, achieved through a high level of equipment and use of materials (eg Alcantara) as well as details such as special paints, alloy wheels and an attention to soundproofing, ventilation and other issues. Inside the ability to obtain the perfect driving position was helped by the adjustable seats, steering wheel and electrically adjustable mirrors. Safety, both passive with a structure designed to minimize injury in an accident, and active, such as ABS and airbag, was also near the top of the Dedra's agenda.

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