1993 Ford Sierra 2.0i MT GL

Possibly for this reason (and the fact that the smaller Escort was enjoying an increase in sales during the early 1980s), and the early lack of a saloon variant, it never quite achieved the sales volumes of the Cortina or the Taunus, although sales were still strong; a total of 2,700,500 Sierras were made,[citation needed] mainly manufactured in Germany, Belgium, and the United Kingdom, although Sierras were also assembled in Argentina, Venezuela, South Africa, and New Zealand.

The first Ford vehicle to have the bold new "aero" look styling was the 1981 Ford Probe III concept car. The good reception this received encouraged Ford management to go ahead with a production car with styling almost as challenging. This "aero" look influenced Fords worldwide; the 1983 Ford Thunderbird in North America introduced similar rounded, flowing lines, and some other new Fords of the time adopted the look. The aerodynamic features of the Sierra were developed from those first seen in the Escort Mark III — the "Aeroback" bootlid stump was proved to reduce the drag coefficient of the bodyshell significantly, which was a class leading 0.34 at its launch .