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news 03-02-2007 02:00 PM

Canadian drivers pick the Toyota Corolla - one million times!
TORONTO, March 1 /CNW/ - Toyota Canada Inc. (TCI) today announced that it has sold its one-millionth Toyota Corolla in this country. "Ask a Canadian why they love their Toyota Corolla, and they'll tell you it's dependable, affordable, and fuel-efficient. These core values are what bring Corolla drivers back to this popular vehicle, year after year after year," said Tony Wearing, Managing Director of Toyota Canada Inc. "What's more, Canadians have made the Corolla their own in many ways - from building the Corolla to the highest quality standards in the world, to buying them one million times. I'd like to thank Canadian drivers for helping to make the Toyota Corolla one of the world's most popular vehicles." Reaching the one-million-sales benchmark is just the latest milestone for the Corolla, which is one of Toyota's best-selling vehicles world wide. First introduced in 1966, the Toyota Corolla has been built at Toyota Motor Manufacturing Canada Inc. (TMMC) since 1988, and is also built at Toyota assembly plants in more than a dozen other countries. The Corolla has been honored with six CAA Pyramid Awards(TM) for overall vehicle ownership satisfaction, and has been named Best Compact Car five times in the Initial Quality Study from J.D. Power and Associates. For the 2007 model year, the Toyota Corolla continues to provide Canadian drivers with the outstanding combination of qualities that have made it a best-seller from the very beginning. The Toyota Corolla's formula for success is no secret: Take equal parts quality, durability and reliability, add a generous helping of occupant protection and wallet-friendly fuel economy, and finish with exceptional performance and sleek good looks. The result is a compact car that is as fun to drive as it is smart to own. The 2007 Toyota Corolla is available in three well-equipped trim levels; CE, Sport, and LE. Each trim level can be customized to suit individual customer preferences by using Toyota's online accessory configurator. The configurator can be found online at , or by visiting any Toyota dealership. As it has been for 40 years, every Toyota Corolla represents superb value for the money, carrying a Manufacturer's Suggested Retail Price starting at just $15,785.

About Toyota Canada

Toyota Canada Inc. is the exclusive Canadian distributor of Toyota and Lexus vehicles, and Toyota lift trucks. Toyota Canada's head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax. Toyota parts and accessories are distributed through TCI's Parts Distribution Centres in Toronto and Vancouver. TCI supports more than 260 Toyota, Lexus and Toyota Industrial Equipment dealers in Canada with services that include training, marketing, environmental and customer satisfaction initiatives. For more, visit TCI online at .

For further information: TOYOTA CANADA INC., Kathryn Ruhland, Public Relations Manager, (416) 431-8333,

Source: [url=]CNW Telbec (Communiqu?ęs de presse)[/url]

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