Hybrid Car Marketers Can Learn From Toyota

Toyota Prius dominates US hybrid market

High gasoline prices, meanwhile, are helping drive a record market in gas/electric cars this year. Still, with a profusion of hybrid cars in market now and more coming, Toyota's Prius rules, and consultancies say the car will continue to do so: Toyota sold a record 16,062 Priuses last month--a dizzying 50% increase versus the month last year. Year to date, the company saw an 85% increase through July versus the period in 2006. Toyota reported that among all of its hybrids, it saw a 59% increase in sales in the period.

Source: [url=http://www.evworld.com/view.cfm?page=news&newsid=15863]EV World[/url]