TUNDRA PROVE IT! Lets Consumers Test the All-New 2007 Toyota ...

MINOT, N.D., July 12 /PRNewswire/ -- Toyota is bringing its nationwide tour, "Tundra Prove It!" to the North Dakota State Fair in Minot on June 20- 28. Tundra Prove It! is designed to provide consumers with a firsthand opportunity to experience the all-new 2007 Toyota Tundra, while showcasing its powerful, rugged capabilities.

The tour debuted in February in Orlando, Fla. at the Bass Pro Shops and International Home Builders' show, and is traveling throughout the country visiting approximately 350 markets through 2007. This tour is giving attendees the opportunity to put Toyota's all-new Tundra through a number of real-world, interactive challenges, letting the truck prove that its capabilities, such as acceleration, payload capacity, towing capacity and braking, are all top-of-the-line. Driving courses that feature several real- life situations for the drivers to test out the Tundra include:

-- A demonstration of the Tundra's automatic limited slip differential -- An "acceleration run" to demonstrate the speed of the 5.7-liter v8 engine and six-speed automatic transmission -- A "braking zone" to demonstrate one of the best braking systems in its class, with and without load

"Tundra Prove It! is something unique for Toyota," said Brian Smith, Toyota Motor Sales, U.S.A., corporate manager, truck operations. "This program doesn't just put consumers behind the wheel, it lets them test the truck in the way they will really use it - towing, payload capacity, braking - you name it, you can test the Tundra's abilities on this tour."

Toyota has partnered with some of the best known brands in the industry to roll out the new Tundra. Bass Pro Shops, 84 Lumber and Tractor Supply Company have all joined forces with Toyota on Tundra Prove It! to reach the true audience for the all-new Tundra, "True Truckers." The 150-stop tour will visit a variety of locations and events across the country, including Daytona Speed Week, AMA Supercross events, 84 Lumber stores, Bass Pro Shops locations, and the Star of Texas Rodeo in Austin to name just a few.

For more information on Tundra Prove It! please visit our Web site at http://www.tundraproveit.com/ , or for information on the all-new 2007 Tundra, please visit http://www.toyota.com/ . Toyota Motor Sales

CONTACT: Chris Waldmeir, P2R Associates for Toyota, +1-248-504-9788

(cell), or chris@p2rassociates.com

Web site: http://www.toyota.com/

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