Home  

Go Back   Car Forums > SUBARU

Reply
 
LinkBack Thread Tools Display Modes
  #1 (permalink)  
Old 08-26-2007, 01:00 PM
news
Guest
 
Posts: n/a
Arrow SWAY Adds CG Flair to Subaru Impreza Commercial

SWAY studio brings liveliness and precision to the newest Subaru Impreza commercial titled PEEL OUT, currently airing nationwide. SWAY's team of vfx artists utilized a series of high-end animation and photorealistic techniques to bring life to cars, living room spaces, magazine pages and people.

The :30 spot, which relied heavily on SWAY's CG work, features photography of a young couple as they "peel" themselves from a modern magazine page, right into the driver's seat of the sophisticated Subaru Impreza. The car then races across a table and through a series of flipping magazine pages into a colorful world of twists and turns.

"We were able to implement multiple ground-breaking techniques for this project," said Chris Nichols, visual effects supervisor for SWAY. "Our advanced level of photogrammetric production methods and simulation tools allowed this amazing ride to come together in a very graphic and realistic way."

For the commercial, SWAY used a combination of hand animation and simulation to bring life to magazine pages designed by Paul McMenamin at SPINE. Special magazine rigs affected by wind were created to give accuracy to each animated page turn.

A more scientific approach was taken while creating the living room backdrop seen in the opening of the spot. By calculating the exact optical properties of the materials on a real set, Nichols' team utilized high dynamic range imaging (HDRI) to perfectly duplicate the entire space, resulting in a precise and believable photorealistic living room.

"At SWAY, we have a fresh view on how to produce visually innovative work," said Mark Glaser, owner and creative director of SWAY. "Photogrammetry is not unique to us; however, our combination of experience with this technique and the advanced tools we have created in-house, make us the place to call upon to get it done."

"I've worked with CG elements in the past, but I've never helmed a project that was so post-intensive," said the commercial's director, Gavin Bowden, of Plum Prods. "We were looking for a high level of photorealism and the SWAY team knew exactly what to do in order to produce the perfection that was needed for this spot."

Nichols made strategic use of SWAY's proprietary Driving Simulator software to create the precise movements made by the Impreza. Instead of using traditional animation techniques, the Driving Simulator allows SWAY artists to literally get behind the wheel and drive the car on even the most challenging CG terrain, providing a more accurate and realistic motion.

A variety of off-the-shelf hardware and software was also used to complete the spot, including NVIDIA Quadro professional graphics boards, Autodesk 3ds Max for animation, Combustion for graphics, Nuke and Flame for compositing and V-Ray for rendering.

Culver City-based SWAY (www.swaystudio.com) is one of the top animation, effects and design studios in North America. SWAY's proprietary software, the SWAY Driving Simulator, has been used to create stunning visual effects and spots for Chevy, Mazda, Pontiac, Subaru, Hyundai, Hummer and Toyota. This software replicates the performance of any vehicle with complete precision.

Source: [url=http://news.awn.com/index.php?ltype=top&newsitem_no=20730]Animation World Network[/url]
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


Similar Threads
Thread Thread Starter Forum Replies Last Post
Subaru Impreza First and Only Small Car to Earn IIHS 'Top Safety ... news SUBARU 0 11-20-2007 02:00 PM
The Subaru New Impreza WRX STI Will Debut at the 2007 Tokyo Motor Show news SUBARU 0 10-22-2007 01:00 PM
Subaru Canada debuts new 2008 Impreza news SUBARU 0 07-28-2007 01:00 PM
Subaru Announces Pricing on All-New 2008 Impreza 2.5i and Impreza WRX news SUBARU 0 07-20-2007 01:00 PM
Subaru Debuts All-New 2008 Impreza 2.5i and Impreza WRX news SUBARU 0 04-06-2007 01:00 PM


All times are GMT. The time now is 01:17 PM.



2010