2006 Nissan Xterra Dares Adventurers…

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The name Xterra has always stood for one thing: getting out, doing stuff, and doing it big. It has become synonymous with the hardcore, authentic lifestyle of athletes, adventurers and extremists. Nissan North America (NNA), as part of its new marketing campaign for the 2006 Xterra, invites these enthusiasts to share with the world what "X" means to them. The equation "X=" is left open-ended for the adventurer to fill in with whatever he chooses. Whether it be that place, that vibe, that trick, that moment -- Nissan wants to know.

Television spots, print ads and street teams will invite consumers to visit [url]http://ShowUsYourX.com[/url] , the central hub of the campaign where enthusiasts can log-on, download an "X=" sign, submit their own "X" photos, as well as learn more about the Xterra. Rather than simply presenting the brand to the consumer, Nissan has created an interactive online community where enthusiasts can participate by showing the athletic and confident lifestyle lived out in their own way. Photos capture a snowboarder mid-jump, a surfer's dog waiting for its owner on the beach, and a group of friends driving to the slopes. All of these picture moments include an "X=" sign.

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