New Mercedes C-Class launch

New Mercedes C-Class launch

The all new Mercedes-Benz C-Class goes on sale in the UK in June with the first saloon models in a revised model line-up structure in SE, Elegance and Sport specifications.

In Europe these models will be known as Classic, Elegance and Avantgarde. The change of names for the UK says Mercedes better reflects the two new styling faces available with the new C-Class range for British fleet, business user-chooser and retail customers.

Last year just over 24,000 C-Class models of all types were sold in the UK, 14,500 being saloons, nearly 3,000 Estates and over 6,800 Sports Coupes. Nearly 60 per cent of sales were to feet buyers.

SE, the entry and volume selling models, and Elegance, the luxury and comfort models, feature a wide and louvered front grille with the traditional and classic Mercedes three pointed star mounted on the bonnet.

The Sport models have a three pointed star mounted prominently in the centre of the grille.

The new grilles are more upright in appearance than the previous C-Class with a higher bonnet so making the whole front of the car softer to improve the pedestrian safety rating.

The range loses the previous signature teardrop shaped front lights in favour of conventionally shaped units.

The new fourth generation Mercedes-Benz C-Class range starts with Saloon models with Estate versions following in September. The C-Class Sports Coupe will be introduced next year.

Prices for the new C-Class Saloons start at ??22,950 for the C180 Kompressor and will rise to ??35,475 for the C350 Sport.

The first C-Class Saloon models to be available will be the C200 Kompressor with prices from ??24,090, the C280 from ??28,175, the C350 Elegance at ??33,775, the C220 CDI from ??25,090 and the C320 CDI Elegance at ??31,590.

Later in the year more C-Class Saloons will follow and these will be the C180 Kompressor from ??22,950, the C200 Kompressor Sport at ??25,845, the C230 from ??26,375, the C200 CDI from ??24,090 and the C320 CDI Sport costing ??33,290.

Dermot Kelly, managing director Mercedes Car Group in the UK said at the international press launch for the new C-Class Saloon range this week."

"Although the new models are longer, wider, roomier, more stylish with significant improvements in quality and technology they are more or less budget neutral and the entry level model for instance has a price increase of just ??80.???

He added, ???The best selling models are traditionally the C220 and C200 CDI diesel versions because of the demand from fleet and business users chooser customers.

"Private buyers mostly go for the C200 and C180 Kompressor variants but there is strong demand as well from private buyers and senior directors who want just that extra bit of performance and driving response offered by the C350 and C320 CDI versions.

"Saloons and Estates together represent 70 per cent diesel sales but if you factor in the Sports Coupe versions then the overall split for demand is 60 per cent in favour of diesel.???

???Customers who specify automatic transmission models over manual gearboxes represent nearly 80 per cent of registrations he added. Kelly also confirmed the 4Matic all wheel drive system was not available as an option for the UK market due to the right hand drive configuration.

The UK is the third largest market in the world for Mercedes sales behind Germany and the USA. Over six million 190 and C-Class models have been sold since the ???baby??™ Mercedes was launched in 1982 making it the best selling range in the premium C-Segment, which includes the BMW 3 Series and the Audi A4.

There are already 65,000 orders for the new C-Class Saloon models in place from Western European countries.

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