Chrysler Group CEO Sends E-Mail To Calm Employees Down

BREAKING: Tom LaSorda spams the troops to pick up morale

There are plenty of reports today that morale at Chrysler is in a tailspin right now due to all of the rumors swirling about the potential sale of the company. Having been through several buyouts and mergers (both attempted and successful) in the past 15 years, I know that one of the worst things that can happen to productivity is rumors about the company's fate. Whenever this happens, people spend their days polishing resumes, calling headhunters and speculating about what's going to happen.

This morning Chrysler CEO Tom LaSorda sent out a mass e-mail to all employees trying to minimize this impact. He starts off by explaining that management cannot comment on anything that might happen, for legal reasons. He then goes on to tout the support given by the management board to the latest restructuring plan, all the new products in the pipeline and how this crisis is different from all the previous Chrysler meltdowns. It's understandable that LaSorda felt he needed to send this message, but the reality is that it will make no difference whatsoever. Anything short of a definite announcement that either a deal is done, or an unequivocal statement that Chrysler is not on the market, will likely only make things worse. The entire e-mail message can be read after the jump.

Dear Colleagues,

I know you have many questions as a result of the DaimlerChrysler Annual Press Conference last week and the resulting rumors about the future of the Chrysler Group. I'm sending this letter because I want to provide you the information that I can, and share with you my personal thoughts.

Journalists and analysts have been busy conjecturing over what will happen. To a certain extent, that is the nature of their business and we need to keep it in perspective. I know that you've been reading and discussing these stories, but I want you to keep in mind that Dieter Zetsche and the Board of Management strongly endorsed the Chrysler Group's new Recovery and Transformation Plan. Dieter added that the company will look into "further strategic options with partners beyond that business cooperation" that I outlined in the Recovery and Transformation Plan, which set off the frenzy of rumors.

We simply cannot respond to these reports. The Board of Management has a duty to consider all options; but while this process is ongoing, the Board including myself can't comment on developments because of strict legal requirements.

It may take weeks or months before official comments can be made on some issues. However, I can tell you that further information on the voluntary separation and early retirement programs for employees will be communicated in the next few days.

Meanwhile, our job is very clear. Our mission is to produce great cars and trucks, to take care of our customers and to restore profitability. Whatever fork in the road we may take, we first have to make sure we're on the road and the Recovery and Transformation Plan is that road. The plan is designed to make us profitable by 2008 and put us on solid footing to stay there. This is a sound plan that includes a substantial investment in our long-term competitiveness, and we must focus our attention on executing it.

The Chrysler Group has been around for more than 80 years and has been through difficult times before. We went through a restructuring in 2001, but our situation today is much different. For one thing, we're leaner. Another important difference is that we have a full product pipeline with at least 20 new and 13 refreshed vehicles on their way from 2007 to 2009.

We also have achieved areas of operational excellence that are the benchmark of the world. Capacity for the fuel-efficient, four-cylinder World Engine in Dundee, Michigan, will increase to 840,000 units a year over the next few years, compared to the 260,000 we built last year. Our improvements in manufacturing productivity lead the industry over the past four years. We've also made great strides in product quality for example, the Chrysler Town that is the Recovery and Transformation Plan. Many of you may be familiar with the adage about accepting what you cannot change and taking charge of what you can control. We can learn a lot from this message.

We have an obligation to each other, to our shareholders, to our dealers and to our customers to make this plan successful. Your support and best effort have never been more important, and I thank you for your continued dedication to the job at hand. In the meantime, you have my promise that we will continue to communicate as openly and directly with you as possible.

Sincerely,

Source: [url=http://www.clickondetroit.com/news/11086618/detail.html]WDIV[/url]