Ford Escape Hybrid ad featuring Kermit the Frog honored by IAG ...
 

Ford Motor Company is once again giving other automakers a reason to be green with envy. The Ford Escape Hybrid ad featuring Kermit that debuted during the 2006 Super Bowl was recognized by IAG Research as the Most Effective Automotive AdNon Luxury during a ceremony at the opening of the New York Auto Show.

In the 2006 spot, Ford teamed up with Kermit the Frog, one of Americas most loveable characters, to celebrate the advertising launch of the greenest and most fuel-efficient SUV on the earth, the Escape Hybrid.*

The 30-second spot, developed by Fords advertising agency, JWT Team Detroit, features Kermit and his encounter with the Escape Hybrid in the great outdoors.

The award was accepted at the ceremony by Barry Redler, Ford SUV group marketing manager. The Super Bowl spot established Fords efforts to highlight one of its most innovative products, the Escape Hybrid, said Redler. It is gratifying to know that our consumers are responding to our strong marketing efforts.

The Ford Escape Hybrid is still the cleanest and most fuel-efficient SUV in the world, combining the fuel economy and emissions benefits of a full hybrid with the go-anywhere capability, toughness and spaciousness of the Ford Escape Americas favorite small SUV.

About IAG Research

IAG Research measures the effectiveness of television advertising, product placement as well as viewer engagement with TV. IAG Research's suite of measurement products are used by such industry leaders as American Express, Toyota, General Motors, Procter s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo, Aston Martin and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Fords products, please visit www.fordvehicles.com .

About JWT Team Detroit

JWT, which celebrates its 142nd anniversary this year, ranks as the fourth largest full-service network in the world. Its parent company is WPP (NASDAQ: WPPGY).

*Kermit The Frog is a trademark of The Muppets Studio, LLC.

*Most fuel-efficient SUV on earth based on Automobile Revue, Transport Canada and US EPA. EPA estimated 36 city/31 hwy mpg, FWD. Actual mileage will vary based on driving habits.

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