Team Detroit Adds Marketing Expertise to Ford, Lincoln and Mercury ...

Jim Sanfilippo Joins Team Detroit as Chief Marketing Officer DETROIT, Feb. 26 /PRNewswire/ -- George S. Rogers, president and CEO of Team Detroit, the group of WPP agencies that service Ford Motor Company, today announced that Jim Sanfilippo is joining Team Detroit's Ford, Lincoln and Mercury accounts as Executive Vice President, Chief Marketing Officer.

Currently executive vice president, senior industry analyst at Automotive Marketing Consultants Inc. (AMCI) in Bloomfield Hills, Mich., Sanfilippo is one of the most respected authorities on automotive marketing. At AMCI, he was a company leader and well known consultant who was deeply involved in AMCI's Advertising Claim Certification and "New Media" experiential marketing programs. AMCI has worked for nearly every significant automotive company and brand in North America, Europe, Asia and the Middle East.

He is a 30-year marketing veteran who has worked for both automakers and agencies servicing Chevrolet, Volkswagen of America, Porsche, Audi, Dodge, Hyundai and Kia.

Sanfilippo will report to George Rogers, Team Detroit president and CEO and partner with the leaders of JWT Detroit, Y&R, Wunderman, Group M and Ogilvy. His role at Team Detroit will be to establish strategic marketing direction as well as partner with the Strategic Services Team in charge of advanced strategies and product marketing for Ford.

"Jim's experience and ability to think strategically and creatively will be a real asset across the board for our Ford client," said Rogers. "To have such a deeply experienced automotive authority on our team will bring new perspectives to every conversation we have about the all-important Ford, Lincoln and Mercury customer."

"I really respect Ford and its turnaround efforts," said Sanfilippo. "I'm looking forward to working with all the brands to reach consumers with messaging and experiences about Ford's solid products, original styling and surprising powertrain breakthroughs."

A political science graduate of UCLA, Sanfilippo lives in Harrison Township, Mich.

ABOUT TEAM DETROIT

Team Detroit is the joint venture comprised of the WPP Detroit-based offices of its top marketing communications agencies - JWT, Y&R, Wunderman, Ogilvy, and GroupM media companies Mediaedge:cia and MindShare. It was launched in January 2007 and works from headquarters in Dearborn, Mich. In addition to servicing Ford, Team Detroit's clients include Bosch, Domino's regional, Delta Dental, DuPont Automotive, Great Lakes Crossing, Oakwood Hospital, Shell, United Way of Southeast Michigan, and White Castle. MEDIA CONTACT: Colleen Robar (313) 331-8544 office, (313) 207.5960 cell crobar@robarpr.com

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