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Old 11-22-2007, 02:00 PM
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Arrow Details on the 2008 Dodge Viper

High-performance material marries form and function in quintessential American sports car

NEW YORK, Nov. 19 /PRNewswire/ -- Alcantara(R), the luxury car interior material, is now available in the latest version of Dodge's legendary sports car, the 2008 Viper SRT-10. The Dodge Viper received a complete makeover for 2008, including a new vented hood that gives it a hungry, aggressive look. Inside, you won't find a cup holder in the updated cockpit but there are Alcantara(R) and leather covered body-hugging bucket seats, a new addition that keeps passengers from sliding around during top speeds. Alcantara(R) is a natural match for the new Viper -- sporty yet stylish. The material has long been a feature in the world's most renowned foreign sports cars and high-end luxury vehicles and offers many benefits for those who demand super-performance under the hood and in the cabin. The sporty, performance material is high-grip, durable, comfortable, easy-to-clean, breathable and anti-static. Combined with leather in the Dodge Viper, Alcantara(R) hugs passengers for a soft-touch, plush and seductive ride. Long a luxurious feature of the world's most renowned foreign sports cars and high-end luxury vehicles, Alcantara(R) is widely available in select Chrysler, Ford and General Motors vehicles. Beyond the Viper, Alcantara(R) is now a standard offering for other 2008 automobiles from Chrysler and Dodge including the 2008 Chrysler Aspen Limited, the 2008 Dodge Durango Limited and the 2008 Dodge Charger Superbee. "It is exciting to see so many OEMs embracing Alcantara(R), most recently Dodge with the iconic American sports car, the Viper SRT-10," said Derick C. Fronda, Executive Director of TUA. "American automakers continue to include Alcantara(R) in their new vehicles because consumers want to embrace their inner race car driver with interiors that are revved up on high style, function and fun." While its applications are nearly endless, Alcantara(R) can most commonly be found on seats, door panels, headliners, center consoles, gear shift covers and steering wheels. About Toray Ultrasuede (America), Inc. TUA is a subsidiary of Toray Industries, a $15 billion multinational company which is the world's leading manufacturer of advanced fibers and textiles and the inventor of the first ultra-microfiber. TUA is the official distributor of Alcantara(R) materials in the American automotive markets. Alcantara(R) is the registered trademark of Alcantara Spa, Italy. For more information go to http://www.alcantara.com .

Source: [url=http://www.sanluisobispo.com/business/national/story/199592.html]San Luis Obispo Tribune[/url]
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