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Old 11-02-2007, 02:00 PM
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Arrow OSRAM Helps Dodge Light Up Las Vegas With Cool Dodge Caravan R/T


OSRAM Helps Dodge Light Up Las Vegas With Cool Dodge Caravan R/T

LAS VEGAS, Oct. 30, 2007 -- OSRAM SYLVANIA is assisting Chrysler's Mopar(R) Underground SEMA design team demonstrate the customization possibilities of the modern minivan by equipping a Dodge Caravan with the latest advances in automotive lighting.

The highly-modified Dodge Caravan R/T is among the many anticipated vehicles to be unveiled at the SEMA Show schedule for Oct. 30 - Nov. 2. This vehicle represents one of two Chrysler-based vehicle projects that OSRAM is assisting with in Las Vegas. The other vehicle has been dubbed The Chrysler Town & Country Black Jack because of its gaming-style interior.

The special Caravan R/T project has provided OSRAM with a unique canvas on which to exhibit its state-of-the-art exterior lighting technology.

"The theme of this particular vehicle, from OSRAM's standpoint, is 'Lighting Performance,'" said David Hulick, OSRAM SYLVANIA's global product manager for Automotive LED Systems. "This Caravan R/T represents the best of what our company has to offer in lighting componentry, from both our OEM and aftermarket product lines. It's safe to say that no other minivan in the world has this degree of innovative exterior lighting content." OSRAM's product portfolio for the Caravan R/T project includes: -- Joule Signal System L2 direct view optic driving custom light guides for tail, turn and stop functions -- Joule Signal System L1 indirect view optic using white LEDs to provide back-up illumination -- Joule Forward Lighting System for the front fog lamp application. The Joule system is built into an assembly designed by Valeo SYLVANIA and uses the OSTAR Headlamp as its light engine. All the Joule systems use light emitting diodes (LEDs) from OSRAM Opto Semiconductors -- Halogen H13 SilverStar headlamp light sources -- Auxiliary S8 Wedge SilverStar amber front turn signal light sources which feature a special coating that gives them a blue-ish appearance when unlit and an amber glow when activated

The fully-functional Caravan R/T was created and designed by Chrysler's Mopar Underground SEMA design team, a group of in-house automotive enthusiasts who donate their time to the SEMA project vehicles. The Mopar Underground is overseen by Ralph Gilles, Vice President of Jeep/Truck & CFM Design, Chrysler LLC. Mopar Underground has been customizing Chrysler, Jeep(R) and Dodge production vehicles for the SEMA show since its creation in 2002. The team creates tricked, tuned and customized vehicle concepts meant to develop performance parts, accessories, customization and keep the Mopar spirit and passion alive.

About OSRAM SYLVANIA

OSRAM SYLVANIA, together with OSRAM GmbH, is the world leader in automotive lighting for original equipment manufacturers (OEMs) and the aftermarket. The company's global automotive lighting division has its principal North American operations in Hillsboro, N.H., with nearly 1,000 employees. In addition to TS 16949, this facility has also achieved ISO 9001 and 14001 certifications. Automotive Lighting designs, develops, manufactures and markets state-of-the-art automotive light sources, including auxiliary, advanced halogen, LED and high-intensity discharge lighting for interior, exterior and forward lighting applications. Over 400 lamp types are produced for cars, trucks, and electronics in facilities throughout the U.S., Europe, and Asia. Automotive applications for OEMs are marketed under the OSRAM brand while products for the aftermarket are sold under the SYLVANIA brand.

OSRAM Opto Semiconductors and OSRAM Automotive Lighting work together to offer a complete line of cutting-edge, award-winning, light emitting diode (LED) products and system solutions for the automotive industry from individual LED components to Joule(TM) Standardized Automotive LED Systems. OSRAM LED products enable the automotive industry to take advantage of the functionality, durability, energy-savings, and styling potential LEDs provide.

OSRAM SYLVANIA is a leader in lighting solutions and specialty products that feature innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM GmbH, a wholly owned subsidiary of Siemens AG. For more information, visit www.sylvania.com.

Source: [url=http://sev.prnewswire.com/auto/20071030/CLTU022A30102007-1.html]PR Newswire[/url]
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