Apart from Japan, the Wish is also assembled in Thailand (for Thailand, Malaysia, and Singapore only) and Taiwan (for Taiwan only).
The Wish was developed under code name "760N" by the team, lead by Chief engineer named Takeshi Yoshida and was introduced to the public for the first time at Tokyo Motor Show in October 2002 (Commercial vehicles & welcab show) and then launched in Japan in January,20th 2003, under a massive publicity campaign with Japanese singer Hikaru Utada. The TV commercial features her song Colors, which coincides with the launch of her new CD-single. The car was marketed under the "Wish Comes True" slogan.
Codenamed ZNE10G (FWD) and ZNE14G (4WD), it uses a 1.8 L 1ZZ-FE engine, producing (JIS) 132 PS and 170N·m (125lb·ft). It is only available with four-speed automatic. A 2.0 L version (codenamed ANE11W for the six-seater version and ANE10G for the seven-seater version) was launched in April 2003. Equipped with the 1AZ-FSE direct-injection engine, it has (JIS) 155PS (114kW) and 192N·m (142ft·lbf). Variants with the 2.0 D-4 engine are only available with a CVT gearbox.