The Century is produced in limited numbers and is built in a "nearly hand-made" fashion. It is often used by royalty, government leaders, and executive businessmen. The Century is comparable in purpose to the Austin Princess, ZIS/ZIL, Chinese Red Flag, Rolls-Royce and Maybach limousines. The Toyota Century is equipped with the fender mirrors characteristic of Japanese cars.
A special version, called the Toyota Century Royal, was produced for the Japanese Imperial Household, to be used by senior members of the imperial family, with the same purpose of the Bentley State Limousine presented to the British Royal Family. This special version has wool cloth upholstery, granite running board steps and Japanese rice paper headliner. Five vehicles were originally ordered, but due to the cost per vehicle, only four vehicles were built. This vehicle replaced the fleet of 30 year old Nissan Prince Royal limousines that were beginning to show their age, when one recently broke down in service.
The exterior styling of the Century has, with some modifications, remained unchanged since its introduction, primarily due to its perceived social status as the "preferred vehicle denoting conservative success" . Its appearance is iconic in Asian countries, usually painted black. The closest Asian competitor is the Nissan President, with a similar reputation.