For the East and Southeast Asian markets, high specification Camry models are seen as executive cars. Since the sixth generation XV30 model, the Camrys sold in these markets have sported revised front- and rear-end treatment. For the seventh generation XV40 series, the same was done, although the Australian-designed Toyota Aurion which is based on the seventh generation Camry was the donor model. The Aurion features revised front- and rear-end treatment and changes to the interior, but is fitted with the same powertrains. An up-branded luxury version of the Camry was sold in Japan as the Toyota Windom until 2006; the related Lexus ES shares major chassis and drivetrain components with the Camry.
In the United States, the Camry has been the best selling car for nine of the last ten years starting in 1997, with the only exception being 2001. The Camry also sells very well in Australia, Canada, and a number of Asian markets—in particular Cambodia where the vast majority of cars are Camrys. Despite its success, it has often been criticized for its bland design and lack of sportiness compared to its rivals. It has not sold as well in Europe and its homemarket Japan; as its design is ill-suited for European and Japanese tastes.