Porsche

Porsche (Dr. Ing. h. c. F. Porsche AG), properly pronounced as a two syllable word (porsh-eh, IPA: /ˈpɔrʃə/) , is a German manufacturer of sports cars, founded in 1931 by Ferdinand Porsche, the engineer who created the first Volkswagen. The company is located in Zuffenhausen, a city district of Stuttgart.

Porsche has a reputation for producing high-end sports vehicles that, despite their high performance, are reliable and tractable enough to be used for daily driving, and of high manufacturing quality and durability. The current Porsche lineup includes everything from an entry-level roadster (Boxster) to a Supercar (Carrera GT). Future plans include a high performance luxury sedan, the Panamera.

As a company, Porsche is known for weathering changing market conditions with great financial stability, while retaining most production in Germany during an age when most other German car manufacturers have moved at least partly to Eastern Europe or overseas. The headquarters and main factory are still at Stuttgart-Zuffenhausen, but for the Cayenne and Carrera GT there is a new plant at Leipzig, in the east of Germany. Some Boxster and Cayman production is outsourced to Valmet Automotive in Finland. The company has been highly successful in recent times, and indeed claims to be the most profitable car company in the world (in terms of profit margin per unit sold, its absolute profits would be dwarfed by Toyota) .