Plymouth

Plymouth was a brand of automobile based in the United States, marketed by the Chrysler Corporation and DaimlerChrysler from 1928 to 2001.

For much of its life, it was the number-three make, after Chevrolet and Ford ("the low-priced three"), but suffered greatly in the early 1960s. These problems were due to both a line of poorly styled cars in 1960–1962 that did not strike the public's fancy, and infiltration into its price territory by Plymouth's sister line, Dodge.

Regaining success in the early 1970s primarily with its popular Valiant and Duster compact models, as a brand Plymouth never fully recovered from Chrysler's financial woes of the late 1970s. Marketing decisions had also reduced the Plymouth lineup so that it was no longer a full-line make. New models were increasingly given to the Dodge and Chrysler brands, and denied to Plymouth. By 1979, its' lineup consisted of only the domestically produced Volare and Horizon models, and a number of rebadged Mitsubishi imports.