Peugeot 407

The Peugeot 407 is a large family car produced by the French automaker Peugeot since 2004. It is available in saloon, coupé and estate variants, with both Diesel and petrol engines. The petrol engines range from 1.8 to 3.0-litres displacement, whereas the diesels are 1.6, 2.0, 2.2 and 2.7-litre V6.

Overview

The 407 was the successor to the hugely successful Peugeot 406, and was launched on May 27, 2004. The streamlined design of the car was seen as quite radical[citation needed], its most distinctive features being its large front grille and the steeply raked screen pillars.

The estate, known as the 407 SW, was launched four months after the saloon, whereas the coupé has been on sale since early 2006.

Saloon and SW models were given a minor facelift in summer 2008 with all petrol-engined models being withdrawn from sale in the United Kingdom.

Engines

Television commercials

The first advertisement, known as "The Toys" or "Les Jouets", features life-size toy cars shown up by the sleek newly released Peugeot 407. Directed by Philippe André for French agency BETC Euro RSCG, the advert was filmed in Sydney, Australia (we see cars crossing the Sydney Harbour Bridge). André developed twenty model cars especially for the shoot. The soundtrack is provided by French duo, The Film, (Guillaume Brière and Benjamin Lebeau) with their song Can You Touch Me, an adaptation of their earlier song, Can You Trust Me.

The follow up ad features the same scenario of life-size toy cars in Sydney, this time taking a new Peugeot 407 SW out of the city to a beachside home. Along the way we see old and decrepit stationwagons breaking down or suffering from image problems. The soundtrack features (I'm Gonna) Kick You Out by the Caesars, taken from their album, 39 Minutes of Bliss (in an Otherwise Meaningless World).

The commercials use the slogan Playtime is Over, which some perceive to be a retort to the Renault's Laguna slogan Serious Playtime.