The 1007 is the first mainstream car from Peugeot to feature a "double zero" number. In English-speaking countries, the name is marketed with the pronunciation "ten-oh-seven". Originally launched with the pronunciation "one-double-oh-seven" and James Bond-style promotion, Peugeot revised their strategy under pressure from the Bond franchise owners. It is also commonly called the "one-thousand-and-seven". In France it is marketed as the "mille-sept".
The Peugeot 1007, along with the Renault Modus, was defeated by the Honda Jazz in Top Gear's Mothers' roadtest, with Mrs. Clarkson, Mrs. Hammond and Mrs. May all preferring the Jazz. However the mothers' decision was overruled by the presenters themselves who unanimously declared the Modus the winner.
The 1007 was dropped from Peugeot's UK model line up in 2008, although the car is still available in mainland Europe.
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