70 percent of Liberty buyers are new to the Jeep marque.
It is assembled at the Toledo North Assembly factory in Toledo, Ohio.
Three trim levels were offered for the Jeep Liberty: the top end Limited, a more rugged looking Renegade, or the base Sport. All are available with either 2WD or 4WD. In 2007, the Renegade trim level was replaced with the Latitude that appears to focus on a more urban appearance.
The Liberty was the first Jeep to use two new PowerTech engines, the 150 hp 2.4 L I4, dropped in 2006, and the 210 hp 3.7 L V6. A VM Motori 2.8 L I4 common rail turbodiesel became available in CRD branded 2005–2006 Sport and Limited models. The diesel utilized a variable geometry turbocharger and generated 160horsepower (120kW) and 295 pound-feet of torque. The overbuilt nature of the diesel powerplant added nearly 200 pounds to the CRD's curb weight versus the gasoline model. DaimlerChrysler introduced the CRD to gauge the marketability of diesel engines in North America; diesels are already common in Europe. Jeep exceeded their expectations by selling 10,000 Liberty CRD models in the first calendar year of sales.