Ford Mondeo

The Ford Mondeo is a large family car sold by the Ford Motor Company in various markets throughout the world. The name "Mondeo" derives from the Latin word mundus, meaning "world".[1] The initial generation of the Mondeo was developed as a "world car", along with North American models marketed as the Ford Contour and Mercury Mystique until 2000.

Mk1 & Mk2 (1993-2000)

Mk1

Although an official picture was published at the end of 1992, with a mention in the Auto Car magazine on 2 December 1992, which showed pictures and details of Ford's future in the fiercely competitive large family car sector, The Mondeo was launched on 8 January 1993, and sales began on 22 March 1993. Available as a four-door saloon, a five-door hatchback, and a five-door estate, all models were produced at Ford's plant in the Belgian city of Genk. The Sierra had been built there since its launch in 1982, although until 1989, right hand drive Sierras had also been built in UK at the Dagenham plant.[2]

Intended as a world car, it replaced the Ford Sierra in Europe, the Ford Telstar in a large portion of Asia and other markets, while the Contour and Mercury Mystique replaced the Ford Tempo and Mercury Topaz in North America. Unlike the Sierra, the Mondeo is front-wheel drive in its most common form, with a rarer four-wheel drive version available on the Mk1 car only. Instigated in 1986, the design of the car cost Ford US$6 billion. It was one of the most expensive new car programs ever. The Mondeo was significant as its design and marketing was shared between Ford USA in Dearborn, and Ford of Europe.[3] Its codename while under development reflected thus: CDW27 signified that it straddled the C & D size classes and was a "World Car".

The car was launched in the midst of turbulent times at Ford of Europe, when the division was haemorrhaging hundreds of millions of dollars,[citation needed] and had gained a reputation in the motoring press for selling products which had been designed by accountants rather than engineers. The fourth generation Escort and Orion of 1990 was the zenith of this cost-cutting/high price philosophy which was by then beginning to backfire on Ford, with the cars being slated for their sub standard ride and handling, though a facelift in 1992 had seen things improve a little. The Sierra had sold well, but not as well as the all-conquering Cortina before it, and in Britain, it had been overtaken in the sales charts by the newer Vauxhall Cavalier. Previously loyal customers were already turning to rival products and by the time of the Mondeo's launch, the future of Europe as a Ford manufacturing base was hanging in the balance. The new car had to be good, and it had to sell.