Ford Focus

The Ford Focus is an automobile made by the Ford Motor Company and sold in most Ford markets worldwide. It was launched in 1998 in Europe, and in 2000 in North America. Since then, it has become the most popular car in the United Kingdom, following in the success of the Escort, its predecessor. A new version of the Focus was launched in Europe in January 2005, while the United States received an updated version of the old model.

Unlike previous Fords in the North American market, the Pinto and the Escort, no luxury Mercury version is available.

In Australia, New Zealand, Japan and other countries in the region, it replaced the Laser, based on the Mazda 323 (called the Mazda Protege in some markets).

Focus Mk I

Codenamed CW170 during its development, and briefly known to some Ford contractors as the Ford Fusion, the original Focus took its eventual name from a Ghia concept car which was shown in 1991. Certain elements of the design had been seen even earlier in prototypes used by Ford to demonstrate forthcoming safety features such as the eye-level rear lighting clusters. Initial spy photographs of the car seen in 1995 took the world by storm at the design's apparent boldness - further developing Ford's "New Edge" styling philosophy first seen in the Ka and Cougar. The daring styling made it largely unchanged when it entered production three years later.

Mechanically, it drew heavily from other European Ford models, using a sophisticated fully independent multi-link rear suspension (dubbed "Control Blade") derived from the Short-Long Arm system used in the Mondeo station wagon (estate), giving the Focus class-leading handling and ride. The engines used are the well-proven Zetec and Zetec-SE units, with the Endura diesel (a development of the old Deutz-designed motor which Ford had been using since the 1980s), although the Duratorq unit replaced this in 2002.

The Focus, like the Mondeo Mk I, was a "world car", which saw Ford coordinate and pool its resources from all over the globe. Like the Mondeo, most of the design and engineering work took place in Europe. The Focus is arguably the biggest indication of the change in Ford's design and engineering philosophy. After the Escort Mk IV was criticised by the motoring press as being designed by the "bean counters" and for its mediocre ride, handling and quality, Ford decided to take more risks in its replacement. As a result, the Focus had bold styling, increased quality and critically-acclaimed handling and refinement.