Audi 100

The Audi 100 and Audi 200 are mid-sized automobiles from Audi (part of the Volkswagen Group), made between 1968 and 1994. The C3 model of the Audi 100 was sold in the United States as the Audi 5000 until 1988.

Audi 100 (C1, 1968–1976)

The origins of the first Audi 100 have become legendary in Germany. When Volkswagen purchased Auto Union from Mercedes Benz in 1965, they seem to have been motivated by a desperate shortage of production capacity for their ’Beetle’ model which at that time was selling faster than the cars could be produced. The then nearly new Auto Union plant at Ingolstadt, built under Mercedes ownership and control, was quickly adapted for Beetle assembly: Volkswagen boss Heinrich Nordhoff, mindful of the poor sales record of the DKW F102, and at a time when the new Audi F103 had yet to prove itself in the market place, gave instructions that no further new Auto Union (including Audi) models should be developed.

However, it was not just the Ingolstadt manufacturing facility that Volkswagen acquired from Mercedes when they purchased the Auto Union business. Among the employees inherited from the Mercedes era was engineer Ludwig Kraus. Kraus did not share Nordhoff’s apparent conviction that demand for the Beetle would remain insatiable for ever, and it was Kraus who developed the Audi 100, in direct contravention of instructions from Volkswagen management, and in secret. The first Nordhoff knew of the project was when he was presented with a production ready prototype. It is to Nordhoff’s credit that he changed his mind and gave the car the green light. The Audi 100 would be a commercial success, but it would also be the first of a series of front engined water cooled Audi based designs from the Volkswagen group that would, starting with the first Passat in 1973, enable the group to survive and flourish once the European and US markets began to lose their appetites for rear engined air cooled models.