Nissan Pioneers the Second Life Universe with Unique Innovations

NASHVILLE, Tenn., April 25 /PRNewswire/ -- Today, Nissan North America, Inc. (NNA) announced a ground-breaking collaboration with its partner The Electric Sheep Company, the leading creator of 3-D virtual world content and solutions. Through their novel efforts, Nissan will be the first automotive company to provide Second Life residents access to the open-source codes used on the Altima Island contraptions.

The Altima "Scriptyard" and contraptions were created by master builders Kage Seraph, Kanker Greenacre, and Calum Clifton; three renowned Second Life scriptors, one of whom was recently nominated at Linden's Extraordinary Avatar Exposition for the "2006 Metaverse Notable Avatar" award. Designed to engage and entertain both expert and novice gamers, Nissan will be sharing the secrets to their extremely sophisticated codes so all levels of gamers can learn from the best scriptors in the field and in turn, build their own designs.

"Nissan wanted to provide the Second Life community with a unique, hands- on experience," says Steve Kerho, director of interactive marketing Melissa Trivino of Edelman, +1-323-202-1894,

melissa.trivino@edelman.com; or Jeremy Miller of TBWA Worldwide,

Source: [url=http://www.sys-con.com/read/367056.htm]Web Services Journal[/url]